Privacy Policy & Terms of Use

Explore Qwak's Privacy Policy & Terms of Use

Qwak AI Ltd. and its affiliates (“Qwak”, “we”, “our” or “us”) put great efforts in making sure that the Personal Data (as defined below) processed by us is safe and used properly, and that our data practices are properly communicated to our website visitors, customers and users.

This Privacy Policy describes how we collect, process, store and use the following types of personal data:

(i) Qwak User and Customer Data: data relating to the use of our Machine Learning Production Platform or any part thereof (the “Platform”) by customers (or on behalf of customers) (“Customer Users”). This data may include account and activity data relating to individuals who use the Platform as well as data which we analyse, process and manage on our customers’ behalf, in connection with the Platform. Specifically, this is the data contained in e-mails and other communications and content, as well as data submitted by our customers when using the Platform;

(ii) Website and CRM Data: data relating to customers, potential customers and visitors of our website ( or any other website in our control, on which this policy is presented), online ads and content, emails or communications under our control (“Websites” and “Visitors” respectively);

(iii) Other Types of Data: Participant Information (as defined below), Applicant Information (as defined below) or any other data or information collected while otherwise interact with us.

The Website together with the Platform shall be referred to as “the Services”. Customer users and other end users may also be referred to as “Users”.

Specifically, this Privacy Policy describes our practices regarding –

• Data Collection and Processing

• Data Uses

• Data Location

• Data Retention

• Data Sharing

• Cookies and Tracking Technologies

• Communications

• Data Security

• Data Subject Rights

• Data Controller/Processor

• Additional Notice and Contact Details

Please read this Privacy Policy carefully and make sure that you fully understand and agree to it.

You are not legally required to provide us with any personal data, and may do so (or avoid doing so) at your own free will. If you do not wish to provide us with your personal data, or to have it processed by us or any of our Service Providers (as defined below), please avoid any interaction with us or use of our Services. If you are a User of the Platform on behalf of any of our customers, we suggest that you contact your account administrator with any questions.

1. Data Collection and Processing

(i) Data from Users and Customers of the Platform: Our Platform is a management platform for machine learning models in production. As part of this Service, we will gather data about the User’s use of the Service, including de-identified data, bandwidth utilization, meta data, system logs and statistical or aggregated information about the use of the Service and information concerning bugs, errors and malfunctions in the Service, performance of the Service, its compatibility and interoperability as well as various data contained in any reports, alerts, analytics, recommendations, notices, and other types of information and data that the Service may generate, some of which may be considered as personal data under applicable laws in certain judications. The Platform contains various types of data that Customer Users choose to see and use as part of our Service, including data which might relate to identifiable individuals (“Personal Data”). All data processed in connection with these processes and in connection with any other feature of the Platform shall be referred to as “Customer Data”.

We also collect and generate the following Personal Data concerning Customer Users of our Platform:

A. User account and contact information (e-mail address and, when applicable - password, name, title, team, company, e-mail and phone number (as provided), and additional information and media submitted by Users, their team members or their organization);

B. Direct interactions and communications with us (including, in some cases, recordings of your calls and emails with us, e.g., for user enablement, support and training purposes).

C. AI Data - We may also process information uploaded to the Platform by Users to enable the Services such as AI models and raw training data (“AI Data”). Such AI Data may contain Personal Data. Qwak is not aware of the nature of the AI Data and processes such data solely on Customer’s behalf and in accordance with the agreement executed with the applicable Customer in connection with the processing of such AI Data.  

D. Session Recording. We may use third party service providers such as Hotjar to record your use within the Platform. Such recording are provided to us on an anonymised manner but certain Personal Data may be collected and processed (including for the purpose of deleting it  and retracting it) by such third party providing the service. 

(ii) Qwak Website, CRM and Prospect Data: We collect and generate the following types of Personal Data concerning our Visitors, Participants, customers and prospects –

1. Website usage information (connectivity, technical and aggregated usage data, such as user agent, IP addresses, device data (like type, OS, device id, browser version, locale and language settings used), activity logs, session recordings, and the cookies and pixels installed or utilized on the device);

2. Customer account information (contact, contractual and billing details concerning our customers, which may also contain the details of their internal focal persons who directly engage with Qwak concerning their organizational account, e.g., the account administrators, billing contacts and authorized signatories on behalf of the customer; as well as the customer’s needs and preferences, as identified to us or recognized through our engagement with them);

3. Data obtained through Analytics Tools: We use analytics tools (e.g., Google Analytics) to collect data about the use of our Services. Analytics tools collect data such as how often Users and Visitors visit or use the Services, which pages they visit and when, and which website, ad or e-mail message brought them there.

4. Information concerning our customers and prospects (contact and business details, our communications with such customers and prospects, as well as any needs, preferences, attributes and insights relevant to our potential engagement).

We collect the above categories of data either automatically, through the data subject’s interaction with us or through our Services; or through third party services, social media, analytics tools, events we organize or participate in, and other business initiatives.

(iii) Job Applications and Participants: (A) We may collect information provided to us by job candidates (“Applicants”) when they apply to a position in our super awesome company (directly, through headhunters or through other service providers). Qwak welcomes all qualified Applicants to apply to any of the open positions by sending us their contact details and CV (“Applicants Information”). (B) If you participate in an event or webinar that we sponsor or participate in (“Participant”), we may receive your Personal Data from you or from the event organizers. We may also receive your contact and professional details (e.g., your name, company, position, contact details and professional experience, preferences and interests) from our business partners or service provides, and through the use of tools and channels commonly used for connecting between companies and individuals in order to explore potential business and employment opportunities, such as LinkedIn™ and other data services and sources (“Participants Information”).

2. Data Uses

Qwak processes Customer Data, and any Personal Data contained in it, strictly on the customer’s behalf, in accordance with their reasonable instructions. Qwak may not be aware of the nature of the information and data collected through the Platform. Such information may be sensitive under applicable laws. Such processing of Customer Data (on the customer’s behalf) may include the creation of aggregated metrics and statistical data, inferred non-personal data and/or anonymized or pseudonymized data (rendered non-personal)(the “Anonymized Aggregated Information”) created, per our customer’s request (which shall be provided by executing an agreement with us), to provide and improve the Services rendered to such customer. Please note that once an Anonymized Aggregated Information is created, such data is not personal data and we can use such data for our needs as long as such data remains anonymized.

We use Personal Data as necessary for the performance of our Services; to comply with our legal and contractual obligations; and to support our legitimate interests in maintaining and improving our Services, e.g., in understanding how our Services are used, and gaining insights which help us dedicate our resources and efforts more efficiently; in marketing, advertising and selling our Services; providing customer service and technical support; and protecting and securing our customers, Users, Visitors, Participants, Applicants, prospects, ourselves and our Services.

We also use Personal Data of Applicants that apply to a position in our company, in order to evaluate their candidacy. We are committed to keep Applicants Information private and use it solely for our internal recruitment purposes (including for identifying Applicants, evaluating their applications, making hiring and employment decisions, background checks on Applicants and contacting Applicants by phone or in writing).

If you reside or are using the Services in a territory governed by privacy laws under which “consent” is the only or most appropriate legal basis for the processing of Personal Data as described herein (in general, or specifically with respect to the types of Personal Data you expect or elect to process or have processed by or via the Services), your acceptance of this Privacy Policy or your use of any Services, will be deemed as your consent to the processing of your Personal Data for all purposes detailed in this Policy. If you wish to revoke such consent, please contact us at

We do not sell your personal information for the intents and purposes of the California Consumer Privacy Act (CCPA) (to the extent applicable).

Specifically, we use the above categories of Personal Data for the following purposes:

1. To facilitate, operate, and provide our Services;

2. To provide our visitors, customers and users with assistance and support;

3. To gain a better understanding on how individuals use and interact with our Services, and how we could improve their and others’ user experience, and continue improving our products, offerings and the overall performance of our Services;

4. To facilitate and optimize our marketing campaigns, ad management and sales operations, and to manage and deliver advertisements for our products and services more effectively, including on other websites and applications. Such activities allow us to highlight the benefits of using our Services, and thereby increase your engagement and overall satisfaction with our Services. This includes contextual, behavioural and interests-based advertising based on your activity, preferences or other data available to us or to our business partners;

5. To contact our Customers, Users and prospects with general or personalized service-related messages, as well as promotional messages that may be of specific interest to them (as further described in Section ‎‎7 below);

6. To facilitate, sponsor and offer certain events, contests and promotions;

7. To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity; and

8. To comply with applicable laws and regulations.

3. Data Location

We and our authorized Service Providers (as defined below) maintain, store and process Personal Data in Amazon Web services servers or Google Cloud in the various regions (as per Customer’s request). We may also retain your Personal Data in Israel and in other locations as reasonably necessary for the proper performance and delivery of our Services, or as may be required by law; provided that User and Customer Data may only be processed in such locations as permitted in commercial agreements with the applicable customer.

Customer Data

We retain Customer Data strictly on our customer’s behalf, in accordance with their reasonable instructions and applicable laws. We may retain Customer Data for as long as your organization's account with us is active (i.e. as long as Customer hasn’t terminated its engagement agreement with us or closed the account); as reasonably necessary for us to provide or offer our Services to you and your organization; or as long as we consider necessary for the purposes described herein.

Any Customer may request information regarding the storage and retention of data (“Audit”) by contacting us. Qwak shall make reasonable efforts to respond to the Audit in a reasonable time and subject to applicable law and to the protection of Qwak trade secrets.

Unless otherwise agreed in writing with the Customer, after a request from the Customer to delete any data or termination or expiration of the agreement with the Customer, an automated process will begin that permanently deletes the data in accordance with the timelines set forth in the tables below. Once initiated, this process cannot be reversed and data will be permanently deleted.

4. Type / Timeline for Deletion (after deletion process begins) for Cancellation, Termination or Migration

Backups / 30 days

Logs / 60 days

Forensic and Security Logs and materials / 24 months

Communications regarding requests for data deletion and exercise of individual rights / At least 7 years

However, some data will not be deleted and shall be kept in an anonymized manner. Some metadata and statistical information concerning the use of the Service are not subject to the deletion procedures in this policy and may be retained by Qwak (including, without limitation, the Anonymized Aggregated Information). Some data may also be retained on our third-party service providers’ servers until deleted in accordance with their deletion policy.

Other Types of Data

We may retain Visitor and Participant Information for as long as reasonably necessary in order to maintain and expand our relationship and to provide them with our Services.

Notwithstanding the aforementioned, we will also retain Personal Data for as long as is required in order to comply with our legal and contractual obligations, or to protect ourselves from any potential disputes (i.e. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), in accordance with our data retention policy.

We may retain Applicants Information submitted to us in connection with a job position, even after the applied position has been filled or closed so we can re-consider Applicants for other positions and opportunities and in case the Applicant is hired, for additional employment and business purposes related to his/her work. If you previously submitted your Applicants Information to Qwak, and now wish to access it, update it or have it deleted, please contact us at

We retain all other Personal Data for as long as it is reasonably necessary in order to maintain and expand our relationship and provide you with our Services and offerings; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes (i.e. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), all in accordance with our data retention policy.

Please note that except as required by applicable law or our specific agreements with you, we will not be obligated to retain your Personal Data for any particular period, and we are free to securely delete it or restrict access to it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by e-mail at

5. Data Sharing

Legal Compliance

In exceptional circumstances, and except as stipulated otherwise in the commercial agreements with you, we may disclose or allow government and law enforcement officials access to your Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that: (a) we are legally compelled to do so; (b) disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing; or (c) such disclosure is required to protect our legitimate business interests, including the security or integrity of our products and services.

Service Providers

We may engage with selected third-party companies and individuals to perform services complementary to our own. Such service providers include hosting and server co-location services, communications and content delivery networks (CDNs), data and cyber security services, billing and payment processing services, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, session or activity recording services, remote access services, performance measurement, data optimization and marketing services, social and advertising networks, content providers, e-mail, voicemails, support and customer relation management systems, and our legal, financial and compliance advisors (collectively, “Service Providers“). For a full list of third parties, please contact us at

To the extent applicable, our Service Providers shall each be deemed as a ‘data processor’ or ‘service provider’ in circumstances where Qwak assumes the role of ‘data controller’; and where Qwak acts as the ‘data processor’ or ‘service provider’ for our customer, the Service Provider shall be deemed as our ‘sub-processor’ or ‘service provider’ (as further described in Section ‎10 below).

Accordingly, these Service Providers may have access to data concerning Visitors, Participants, customers and/or prospects; Service Providers access to data shall depend on each of their specific roles and purposes in facilitating and enhancing our Services. Service Providers may only use the data for such limited purposes as determined in our agreements with them. In addition, Service Providers may only have access to Customer Data if we have expressly listed them in our Sub-Processor List is available upon request.

Third Party Websites and Platform

Our Website may include links to third party websites, and integrations with third party services. Such websites and third-party services, and any information you process, submit, transmit or otherwise use with such websites and third-party services, are governed by such third party’s terms and privacy practices and policies, and not by this Privacy Policy. We encourage you to carefully read the terms and privacy policies of such website and third-party services.

Please note that Qwak is not responsible for and does not control any disclosure, use or monitoring by or on behalf of the customers, that itself acts as the ‘data controller’ of such data (as further described in Section ‎‎10 below).

Protecting Rights and Safety

We may share Personal Data with others if we believe in good faith that this will help protect the rights, property or personal safety of Qwak, any of the Users, our customers, or any members of the general public.

Qwak Affiliated Companies

We may share Personal Data internally within our group, for the purposes described in this Privacy Policy. In addition, should Qwak or any of its subsidiaries or affiliates undergo any change in control or ownership, including by means of merger, acquisition or purchase of substantially all or part of its assets, Personal Data may be shared with or transferred to the parties involved in such an event. If we believe that such change in control might materially affect your User and Customer Data or Personal Data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.

For the avoidance of doubt, Qwak may share data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal, non-identifiable and anonymous (including, without limitation, the Anonymized Aggregated Information).

6. Cookies and Tracking Technologies

We and our Service Providers use cookies and other technologies for performance, tracking, analytics and personalization purposes. We may share non-identifiable / aggregated extracts of such information with our partners for our legitimate business purposes.

Cookies are packets of information sent to your web browser and then sent back by the browser each time it accesses the server that sent the cookie. Some cookies are removed when you close your browser session. These are the “Session Cookies”. Some last for longer periods and are called “Persistent Cookies”. We only use “Session Cookies”.

Category Description
Strictly Necessary cookies These cookies are essential in order to enable you to use certain features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.
Analytics cookies These cookies allow us to employ data analytics so we can measure and improve the performance of our site and provide more relevant content to you.
Performance (Third Party) cookies Performance cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the Website, for instance which pages you visit the most often, and if you get error messages from web pages.
Functionality cookies These cookies allow a site to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features.
Advertising and social media cookies Advertising and social media cookies (including web beacons and other tracking and storage technologies) are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retargeting to websites/information and (5) understand people’s behaviour after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.

Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, you can manage your cookies preferences, including whether or not to accept them and how to remove them, through your browser settings. Please bear in mind that disabling cookies may complicate or even prevent you from using the Services.

We also use analytics tools, including Google Analytics and Hubspot which may use cookies, bacons and other technologies. These tools help us understand users’ behavior on our Website and Platform, including by tracking page content, and click/touch, movements, scrolls and keystroke activities.

Please note that if you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the opt-out cookies installed once you opt-out, so an additional opt-out will be necessary to prevent additional tracking.

the cookies used on our Websites have been categorized as per the table below. 

You can find a list of cookies used on our websites in your Browser or you can contact us at:

7. Communications

We may engage in service and promotional communications, through e-mail, phone, SMS and notifications.

Service Communications

We may contact you with important information regarding our Services. For example, we may send you notifications (through any of the means available to us) of changes or updates to our Services, billing issues, service changes, log-in attempts or password reset notices, etc. Customer Users may also send notifications, messages and other updates to End Users regarding their or the End Users use of the Services. Please note that you will not be able to opt-out of receiving certain service communications which are integral to your use (like password resets or billing notices).

Promotional Communications

We may also notify you about new features, additional offerings, events, special opportunities or any other information we think you will find valuable, as our customer, User, Participant or prospect. We may provide such notices through any of the contact means available to us (e.g., phone, mobile or e-mail), through the Services, or through our marketing campaigns on any other sites or platforms.

If you do not wish to receive such promotional communications, you may notify Qwak at any time by sending an e-mail to: or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.

8. Data Security

We and our hosting services implement systems, applications and procedures to secure your personal data, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. Such security measures include encryption at rest an in transit, when appropriate. 

However, although we make efforts to protect your privacy, we cannot guarantee that our Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

To learn more, please visit

9. Data Subject Rights

Individuals may have rights concerning their Personal Data. If you wish to exercise your privacy rights under any applicable law, such as the right to request access to, and rectification or erasure of your Personal Data held with Qwak, or to restrict or object to such Personal Data’s processing, or to port such Personal Data, or the right to equal services and prices (each to the extent available to you under the laws which apply to you) – please contact us by e-mail at

Please note that when you ask us to exercise any of your rights under this policy or applicable law, we may need to ask you to provide us certain credentials to make sure that you are who you claim you are, to avoid disclosure to you of personal information related to others and to ask you to provide further information to better understand the nature and scope of data that you request to access. Such additional data will be then retained by us for legal purposes (e.g., as proof of the identity of the person submitting the request), in accordance with Section ‎‎4 above.

We may redact from the data which we will make available to you, any personal data related to others.

If you would like to make any requests or queries regarding Personal Data that we process on our customer’s behalf, please contact the administrator of such customer’s account directly. For example, if you are a Customer User, and wish to access, correct, or delete data processed by Qwak on behalf of our customer, please direct your request to the relevant customer (who is the “data controller” of such data – see Section ‎‎10 below). Note that if you do contact us, we may share your communications with our customer; and that we may also share the contact details of the account administrator with individuals who sent us such a request or query relating to this account.

10. Data Controller/Processor

Certain data protection laws and regulations, such as the GDPR or the CCPA, typically distinguish between two main roles for parties processing Personal Data: the “data controller” (or under the CCPA, “business”), who determines the purposes and means of processing; and the “data processor” (or under the CCPA, “service provider”), who processes the data on behalf of the data controller (or business). Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.

Qwak is the “data controller” or ‘business’ (under the CCPA or similar laws) of the Qwak Website, CRM and Prospect Data, Participants Data and Job Applicants Data. With respect to such data, we assume the responsibilities of data controller (solely to the extent applicable under law), as set forth in this Privacy Policy. In such instances, our Service Providers processing such data will assume the role of “data processor”.

Qwak is the “data processor” or ‘service provider of Customer Data, which we process on behalf of our customer (who is the “data controller” of such data); and our Service Providers who process such Customer Data on our behalf are the “sub-processors” of such data.

Accordingly, Qwak processes Customer Data strictly in accordance with such customer’s reasonable instructions and commercial agreements with such customer. The customer, as controller of such data, will be responsible for meeting any legal requirements applicable to data controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control).

For the avoidance of doubt, each customer is solely responsible for providing adequate notice to its Users, customers and any other individual whose data may be contained in Customer Data – including sufficient reference to the processing of their Personal Data via the Services, and any other information necessary to comply with all applicable privacy and data protection laws; and to obtain all approvals and consents from such individuals as required under such laws.

This Privacy Policy may use terms from laws and regulations worldwide. Such use of terms shall not be interpreted as an admission of applicability in connection with any law, rule or regulation.

11. Additional Notices

Updates and Amendments

We may update and amend this Privacy Policy from time to time by posting an amended version on our Services. The amended version will be effective as of the date it is published. We will provide prior notice if we believe any substantial changes are involved via any of the communication means available to us or via the Website. After such notice period, all amendments shall be deemed accepted by you.

External Links

While our Services may contain links to other websites or services, we are not responsible for their privacy practices. We encourage you to pay attention when you leave our Services for the website or application of such third parties, and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to our Services.

Our Services are not designed to attract children under the age of 18

We do not knowingly collect Personal Data from children and do not wish to do so. If we learn that a person under the age of 18 is using the Website, Platform and/or Services, we will attempt to prohibit and block such use and will make our best efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us by e-mail at

Questions, concerns or complaints

If you have any comments or questions regarding our Privacy Policy, or if you have any concerns regarding your Personal Data held with us, please contact Qwak’s support at If you are a GDPR-protected individual, you may also have the right to lodge a complaint with an EU supervisory authority